Bloom

Branding Children Health Center

What is Bloom

Bloom is a children health center that provides comprehensive health care to “seeds”, the youngsters until they bloom and grow up to be healthful, beautiful adolescents.

Metaphor

Logo Exploration

Like its name, I focused on the idea of “bloom” or a flower. I explored through multiple logo marks to express those two ideas. I was looking for something soft that viewers can relate to children, but also it had to feel safe for the health center.

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Logo Contruction

Final Design

In the final design, I used a ratio of 1.5 so it’s close to the golden ratio, which is 1.618. If you reference the logo construction above, you will notice that the height of BLOOM takes 3 boxes (0.5 x 3), the height of the logo mark is 6 boxes (0.5 x 6), and the height of CHILDRENS HEALTH CENTER takes 1 box (0.5 x 1).

Space Usage

Background Usage

Color Palette

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#2962FF
R 54, G 102, B 246
C 78, M 63, Y 0, K 0

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#000007
R 12, G 21, B 51
C 96, M 88, Y 47, K 61

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#808082
R 128, G 128, B 130
C 52, M 44, Y 42, K 7

Typography

Brand Pattern

Web Design

Landing Page
1
In order to reduce the hassle to whatever the patients might need, I wanted to put this section of search bar where they can search for the specific purpose of visiting this site.
2
Patients can search the nearest center according to their home address.
3
Patients can see what kinds of services Bloom does by toggling through, or they can simply see every service by clicking VIEW ALL button.
Find Your Doctor Page
1
Patients can search doctors easily with multiple filters within the search bar.
2
Patients can control the doctor list below by changing filter categories.
3
Patients can check each doctors’ availability of the current week, location, and his or her clinical focus.
Doctor's Page
1
Patients can check doctor’s detailed availiability on a specific day. First they can check the current week’s schedule, but also they can change the view to a montly calendar.
2
Patients can check doctor’s additional information that can help their decision making in which doctor to make an appointment.
Making Appointment Page
User Profile Page
1
Parents can check their childrens’ clinical history with Bloom. The view can change into a monthly calendar by clicking the top right button, and patients can see a summary of each sessions with a doctor.

Stationery

Products

Center

Previous Graphic

The New York Earth Room