Orchestra
Baobab

Object

Design an LP cover for an Afro-Cuban band called Orchestra Baobab.

Research to
Understand

I have watched the documentary video of the band in order to understand the band and its music.

During the documentary, I often found the band members in a confined room, such as the record shop or the kitchen, and I was inspired by them. Also, the small houses on the streets were are muses.

Mood Board

After watching the documentary video, I had a vague concept on the design: geometric shapes that represent the jazz soul of Orchestra Baobab. In order to have a more clear vision, I collected and created a mood board.

Mood Board

After watching the documentary video, I had a vague concept on the design: geometric shapes that represent the jazz soul of Orchestra Baobab. In order to have a more clear vision, I collected and created a mood board.

Basic
Design Form

I created a 3D like a geometric grid in order to follow the original design concept.

Typography

It was time to make my design to have a more defined shape. In order to do that, I developed a typography that matches my original design concept: geometric shape.

I used a 5x6 grid system to create geometric letters and diversified the thickness of strokes in order to create a jazzy movement within the strokes.

Typography

It was time to make my design to have a more defined shape. In order to do that, I developed a typography that matches my original design concept: geometric shape.

I used a 5x6 grid system to create geometric letters and diversified the thickness of strokes in order to create a jazzy movement within the strokes.

Integrating
Typography

After the typography system is established, I integrated it in the design.

Creating Color Palette

I used one of cultural dress to create a color palette for the design.

Creating Color Palette

I used one of cultural dress to create a color palette for the design.

Final Design

In the final step, I have put the color palette into the geometric design, giving the Afro-Cuban feeling.

This project was awarded with Platinum award in Graphis New Talent Annual 2018